Pinterest Teamed Up With Public Health Organizations on Vaccine-Related Search Results

Pinners will not see recommendations, comments or ads during this experience

Pinterest is taking steps to help Pinners avoid misinformation about vaccines and related topics on its platform.

When users search for terms such as “measles” and “vaccine safety,” they will see results from public health organizations including the World Health Organization, the Centers for Disease Control, the American Academy of Pediatrics and the Vaccine Safety Net, which was established by the WHO.

Public policy and social impact manager Ifeoma Ozoma wrote in a blog post last week that the new search experience is available globally in English on the web and via Pinterest’s iOS and Android applications, adding, “Ultimately, we want to bring authoritative results to more Pinners in more places, because there’s nothing inspiring about harmful health misinformation.”

She said Pinterest decided last year to stop showing results for searches related to vaccines, and Pinners who conduct those searches now and see content from the public health organizations listed above will not see recommendations or...



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