‘Unforgettable’ Hookups Cause Permanent Damage in These Durex STI Prevention Ads

Campaign aims to challenge misconceptions around unprotected sex

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With summer now in full swing, Durex is here to remind us that its condoms help stave off the party guest no one invited: sexually transmitted infections.

In a series of millennial-esque ads created by Havas London, summer flings unfold before our eyes, all of which end with sex without a condom—and ultimately, an STI that’s done some significant damage by the time it’s diagnosed.

Faced with issues like infertility and genital warts, the men and women in the ads darkly acknowledge that their hookups weren’t unforgettable because of the fun they entailed, but rather the permanent health problems they caused.



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