Pinterest Is Converting Its Older Buyable Pins to Product Pins

Style and home décor Pins will now include shopping recommendations


Pinterest is welcoming the run-up to the holiday shopping season with Tuesday’s introduction of three new shopping features.

The older Buyable Pin format is being replaced with Product Pins, as Pinterest said in a blog post that since it began testing the newer format, clicks on products to retail sites have gone up by 40 percent.

Product Pins bring shoppers directly to checkout pages on retailers’ sites, enabling them to complete purchases in a few clicks.

Pinterest said that starting Tuesday, “hundreds of millions” of Pins will be converted to shoppable Pins, complete with up-to-date pricing and stock information.

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