Small Businesses Can Now Create Pinterest ‘Shop the Look’ Pins With New Self-Service Tool

The visual search feature had previously been available only to larger companies

The tool can be used to tag any product in a Shop the Look Pin and direct people to sites where they can purchase the product, as pictured above. Pinterest

Pinterest opened up its Shop the Look visual search tool to creators and small and midsized businesses last week, enabling them to create shoppable Pins via a self-serve tagging tool. David Cohen is editor of Adweek's Social Pro Daily.