Pinterest Updated Its Progress on Its 2017 Diversity Efforts

The social network met most of its goals and implemented a Rooney Rule

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Pinterest recently issued its annual company progress report on diversity, reporting increases in women and underrepresented ethnic backgrounds, saying that it met most of the goals it outlined in last year’s report.

The social network said in an email to Adweek that the number of women in technical roles is currently 29 percent of the total, up from 21 percent in 2015.

People from underrepresented ethnic backgrounds now represent 9 percent of the company’s total workforce, up from 3 percent in 2015.


Pinterest also implemented a requirement based on the National Football League’s Rooney Rule in order to ensure that at least one person from an underrepresented background and one female is interviewed whenever a leadership position is ready to be filled, and the company said the policy was successfully expanded into senior management roles, highlighting the additions of general counsel Christine Flores and head of U.S.



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