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This spring, 20 staffers from digital agency PMG Worldwide huddled, virtually, with Snapchat’s team—piped in via videoconferencing—to learn the intricacies of the popular messaging app, with the platform’s best practices for advertisers topping the agenda.
Over the course of two hours’ worth of training sessions, the social media team at the Fort Worth, Texas-based shop—which has clients like Apple-owned Beats—got an edge on other mobile agencies, getting caught up on the constant stream of Snapchat’s new products and features.