Snapchat Is Ramping Up Agency Services and Unleashing the Next Generation of Its Ad Business

With opportunities available for brands big and small

This spring, 20 staffers from digital agency PMG Worldwide huddled, virtually, with Snapchat’s team—piped in via videoconferencing—to learn the intricacies of the popular messaging app, with the platform’s best practices for advertisers topping the agenda.

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This story first appeared in the June 12, 2017, issue of Adweek magazine. Click here to subscribe.