This is a Profile

How Beats Used Celeb Marketing to Become Millennials’ Favorite Audio Brand

Brand Marketing

Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social [...]

This is a Profile

Ameriprise Splits with R/GA, Searches for a New Lead Shop

Brand Marketing

Ameriprise Financial's experiment of using a digital agency for traditional ads has ended.

This is a Profile

Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove

Brand Marketing

In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA.

This is a Profile

Bono Is a Superbrand Who Makes the World a Better Place

Brand Marketing

All the world is Bono's stage.

This is a Profile

Beats by Dre Takes Down Big Sports Brands in Top Videos

Digital

Beats by Dre may not be a sports marketer, but the brand certainly has the digital stamina to compete with Adidas and Nike in terms of YouTube views, highlighted in [...]

This is a Profile

Amazon Reportedly Will Launch Music-Streaming Service This Summer

Digital

Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday.

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