How Beats Used Celeb Marketing to Become Millennials’ Favorite Audio Brand
Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social [...]
Ameriprise Splits with R/GA, Searches for a New Lead Shop
Ameriprise Financial's experiment of using a digital agency for traditional ads has ended.
Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove
In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA.
Bono Is a Superbrand Who Makes the World a Better Place
All the world is Bono's stage.
Beats by Dre Takes Down Big Sports Brands in Top Videos
Beats by Dre may not be a sports marketer, but the brand certainly has the digital stamina to compete with Adidas and Nike in terms of YouTube views, highlighted in [...]
Amazon Reportedly Will Launch Music-Streaming Service This Summer
Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday.