Emerging Tech

Once Considered Gimmicky, Branded AR Is Having Its Moment

The tech has come into its own as a marketing tool

Before the world went into quarantine, sunglasses maker Bollé had a simple and reliable tactic for sales success: have the customer try on a product with a sales assistant present. More than half the time, boom, a sale was made.

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This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.