This is a Profile

Timex’s Snoopy Watch Put Everyone’s Favorite Beagle on Wrists Across America

Perspective

Originally for kids, the wristwatch also struck a chord with nostalgic older shoppers.

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Brands Approach Holiday Ads With a Dose of Pandemic-Related Reality

Adapting to Crisis

Instead going the escapism route, marketers are addressing what's going on in the world.

This is a Profile

Once Considered Gimmicky, Branded AR Is Having Its Moment

Emerging Tech

The tech has come into its own as a marketing tool as the pandemic surges.

This is a Profile

Scrappy DTC Brands See TV as an Opportunity to Reach New Audiences in the Pandemic

Ecommerce

Roughly half of new television advertisers in the first half of the year were direct-to-consumer companies.

This is a Profile
This is a Profile

How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships

Women in Sports

The three-time Grand Slam tennis champ spoke with Adweek about gut-checking endorsements, ignoring trolls and speaking her mind.

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Adweek’s Most Powerful Women in Sports: 31 MVPs Showing Brands and Fans the Way to Win

Women in Sports

These power players displayed greatness and grace, leading the way in a year filled with uncertainty.

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Infographic: Consumers Prepare for a Thanksgiving Like No Other

Data Points

Don't worry—there will still be football and turkey, though it'll have to comply with CDC guidelines.

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Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic

Programming & Performance

Cable's multi-month holiday marathons are even more coveted this year during the pandemic.

This is a Profile

4 Ways Independent Marketing Consultants Will Change the Post-Pandemic Industry

Brand Marketing

As unemployment rises, marketers are striking out on their own.

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