Timex’s Snoopy Watch Put Everyone’s Favorite Beagle on Wrists Across America
Originally for kids, the wristwatch also struck a chord with nostalgic older shoppers.
Brands Approach Holiday Ads With a Dose of Pandemic-Related Reality
Instead going the escapism route, marketers are addressing what's going on in the world.
Once Considered Gimmicky, Branded AR Is Having Its Moment
The tech has come into its own as a marketing tool as the pandemic surges.
Scrappy DTC Brands See TV as an Opportunity to Reach New Audiences in the Pandemic
Roughly half of new television advertisers in the first half of the year were direct-to-consumer companies.
Truckers, Racism and Inspiring Mentors Dotted Jason DaWayne Smith’s Road to Success
Today, he leads with a focus on humility.
How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships
The three-time Grand Slam tennis champ spoke with Adweek about gut-checking endorsements, ignoring trolls and speaking her mind.
Adweek’s Most Powerful Women in Sports: 31 MVPs Showing Brands and Fans the Way to Win
These power players displayed greatness and grace, leading the way in a year filled with uncertainty.
Infographic: Consumers Prepare for a Thanksgiving Like No Other
Don't worry—there will still be football and turkey, though it'll have to comply with CDC guidelines.
Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic
Cable's multi-month holiday marathons are even more coveted this year during the pandemic.
4 Ways Independent Marketing Consultants Will Change the Post-Pandemic Industry
As unemployment rises, marketers are striking out on their own.