Once Considered Gimmicky, Branded AR Is Having Its Moment

The tech has come into its own as a marketing tool

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

Before the world went into quarantine, sunglasses maker Bollé had a simple and reliable tactic for sales success: have the customer try on a product with a sales assistant present. More than half the time, boom, a sale was made.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.