Nielsen Social Content Ratings, Week of May 1: The Run for the Roses Runs Away From the Field

The 143rd Kentucky Derby totaled 8.363 million interactions across Facebook and Twitter

Traditional Mint Julep, official drink of the Kentucky Derby, with the a cast iron horseshoe on wood planks

The 143rd Kentucky Derby ran away with the Facebook and Twitter interactions race during the week of May 1, according to the Nielsen Social Content Ratings for the week. David Cohen is editor of Adweek's Social Pro Daily.