Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
The 59th Annual Grammy Awards on CBS blew away the field of television series and specials for the week of Feb. 6 in terms of interactions across Facebook and Twitter, according to the Nielsen Social Content Ratings.
The Grammys totaled 27.6 million interactions across the two social networks, more than 10 times the sum generated by second-place finisher The Walking Dead on AMC.