Social Pro Daily

Nielsen Social Content Ratings, Week of Jan. 29: 170 Million+ Interactions for Super Bowl LII

President Donald Trump’s State of the Union address totaled 21.05 million

Super Bowl LI totaled 109.78 million interactions across Facebook and TwitterPhoenixns/iStock
By David Cohen

February 6, 2018

President Donald Trump’s State of the Union address (on multiple television networks) totaled 21.05 million interactions across Facebook, Twitter and Instagram, which would have been more than enough to dominate the Nielsen Social Content Ratings in just about any other week, but not in a week that also featured Super Bowl LII.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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