Nielsen Social Content Ratings, Week of Jan. 22: Grammy Awards Dominate

The NFL Pro Bowl topped a quiet sports slate

The Grammys on CBS took home the Nielsen trophy Terminator3D/iStock
Headshot of David Cohen

With no meaningful National Football League action during the week of Jan. 22 (unless you count the Pro Bowl), the 60th Annual Grammy Awards swooped in to dominate the Nielsen Social Content Ratings for the week.

CBS’ presentation of the Grammys totaled 41.518 million interactions across Facebook, Twitter and Instagram—the latter of which made its debut in the Nielsen Social Content Ratings this week.

WWE Monday Night Raw on USA Network was a distant second, with 4.961 million interactions across the three social networks, and third place went to This Is Us on NBC (1.388 million).

The NFL still led the list of televised sporting events, but the Pro Bowl on ABC, ESPN and ESPN Deportes drew far fewer total interactions across Facebook, Twitter and Instagram than meaningful postseason games did, at a total of 4.223 million.

Two National Basketball Association contests followed: TNT’s airing of the San Antonio Spurs’ victory over the visiting and slumping Cleveland Cavaliers, with 3.974 million total interactions; and the Golden State Warriors edging the visiting Boston Celtics on ABC (3.165 million). David Cohen is editor of Adweek's Social Pro Daily.