New Deep-Linking Feature in Google Chrome 80 Sparks Privacy Concerns

The search-engine giant’s effort to kill third-party cookies is underway, but slowly

Google Chrome logo on a wall
Chrome is currently the only browser that supports ScrollToTextFragment. Getty Images

Google’s next big step in its two-year march to remove support for third-party cookies on its Chrome browser went into effect last Monday and brought with it concerns over a new capability, moves by Microsoft to react to the changes and continued uncertainty brought about by the slow pace of the rollout.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.