NBPA, Think450 Look to Fast-Break Social Campaign Execution With Opendorse

The NBA players’ union and its for-profit arm partnered with the social media publishing tool

NBA players produced 1.6 billion social media engagements and 1.52 billion video views in 2019 NBPA/POpendorse

The National Basketball Players Association, the union for National Basketball Association players, and its for-profit arm, Think450, entered into a partnership with social media publishing tool Opendorse Thursday.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.