TV Upfronts

As Baseball and Other Sports Set Return, TV Eagerly Awaits Ad Revenue Influx

In limbo since March, most leagues should resume by late July

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It’s now been more than three months since every major professional sports league shut down due to Covid-19, but it’s now looking like live sports will be up and running again by the end of July, reactivating billions in ad revenue that have been dormant since March.

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