Nascar Used Instagram’s Shopping Sticker to Drive Its New Line of Funko Pop Figurines

The auto-racing organization created organic content to entice fans

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Nascar has been hitting the gas on Instagram’s shopping sticker, and its social crew likes the results so far.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...