Mozilla Looks at YouTube’s Recommendation Algorithm Through 6 Personas

TheirTube was created following interviews with actual users of the video site

Tomo Kihara, an Amsterdam-based creative developer and Mozilla Creative Media Awardee, created TheirTube Mozilla

Mozilla turned its attention to the YouTube recommendation algorithm yet again with TheirTube, in which it created recommendation bubbles for six different personas, based on interviews with actual YouTube users.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.