MLS and Twitter Reached a 3-Year Content Agreement

The pact covers livestreamed matches, highlights and features

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Major League Soccer will play on Twitter’s digital pitch for the next three years.

The league and the social network announced a three-year pact covering live matches (which had been livestreamed on Facebook last season), highlights and features.

The two parties said at least 25 matches per season that are broadcast in Spanish on Univision networks will be livestreamed in English on Twitter in the U.S., via @UnivisionSports and @MLS.

The slate kicked off with visiting expansion club Los Angeles Football Club’s 5-1 rout of host Real Salt Lake this past Saturday, and the full schedule is available here.

MLS

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in