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In case you weren’t aware, Major League Soccer, America’s fifth major sport, returns on March 3. More importantly, 2 Chainz will be there.
In the new broadcast spot “Our Soccer” airing in the U.S. and Canada, the rapper cheers on his local team, Atlanta United FC. The work, which also stars Toronto FC and U.S. national star Jozy Altidore, compares soccer fandom to membership in a local club.
This is the league’s first campaign from its new agency of record, Cornerstone, the in-house marketing arm of hip-hop-focused publication The Fader.