Meet the Man in Charge of Integrating Emerging Tech Like AR, VR and Voice at Digital Shop Rain

Greg Hedges helps build branded experiences

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As vp of emerging experiences at digital shop Rain, Greg Hedges’ job is to stay abreast of up-and-coming technologies like AR, VR and voice and vet them for brands like Campbell’s, Starbucks and Walmart.

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This story first appeared in the Oct. 16, 2017, issue of Adweek magazine. Click here to subscribe.