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As vp of emerging experiences at digital shop Rain, Greg Hedges’ job is to stay abreast of up-and-coming technologies like AR, VR and voice and vet them for brands like Campbell’s, Starbucks and Walmart.
As Rain’s eighth hire in 2011—the agency now has 70 employees in New York, Utah and Nicaragua—Hedges has seen lots of tech come through the agency’s doors. After determining what’s viable for marketers to invest in, he helps build experiences that both brands and consumers love.