Meet the Man in Charge of Integrating Emerging Tech Like AR, VR and Voice at Digital Shop Rain

Greg Hedges helps build branded experiences

As vp of emerging experiences at digital shop Rain, Greg Hedges’ job is to stay abreast of up-and-coming technologies like AR, VR and voice and vet them for brands like Campbell’s, Starbucks and Walmart.

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This story first appeared in the Oct. 16, 2017, issue of Adweek magazine. Click here to subscribe.