Brand Genius

Essie Became the Go-To Nail Polish Because of Queen Elizabeth

This is the pale pink shade beloved by royalty.

Goyard Won’t Advertise, So How Is Its Bag So Enduringly Fashionable?

Even Kanye West has one.

Here’s What Marketers Need to Know About Voice Search

Brands must generate awareness for their skills and apps.

How Brands Are Using AR to Engage Consumers and Measure Results

As Apple, Facebook and Snapchat open augmented reality to the masses, brands are cashing in on AR and analyzing new sets of data to gauge their success.

Mentos Solidified Its Place in Pop Culture With Cheesy Commercials and Weird Science

How Mentos spawned countless "science experiments," pop parodies and sales success.

Meet the Man in Charge of Integrating Emerging Tech Like AR, VR and Voice at Digital Shop Rain

Greg Hedges helps build branded experiences.

GYK Antler’s Independent Spirit Shapes Its Client Work

GYK Antler is a New England-based shop that operates under New Hampshire's "Live Free or Die" motto.

Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech

9GAG's Millennial Black Paper reveals what's important to the oft-maligned 18- to 34-year-old cohort.

5 Lessons the Fast-Food Industry Can Teach Brands About Disruption

A former Taco Bell marketing exec offers his perspective on the value of risk-taking, failing, innovating and more.

DonorsChoose.org Is Filling America’s Classrooms With Much-Needed Supplies and Plenty of Optimism

Adweek’s 2017 Brand Save honoree