Brand Genius Emerging Tech Here’s What Marketers Need to Know About Voice Search Brands must generate awareness for their skills and apps. Emerging Tech How Brands Are Using AR to Engage Consumers and Measure Results As Apple, Facebook and Snapchat open augmented reality to the masses, brands are cashing in on AR and analyzing new sets of data to gauge their success. Marketing Innovation Mentos Solidified Its Place in Pop Culture With Cheesy Commercials and Weird Science How Mentos spawned countless "science experiments," pop parodies and sales success. Leadership & Talent Meet the Man in Charge of Integrating Emerging Tech Like AR, VR and Voice at Digital Shop Rain Greg Hedges helps build branded experiences. Leadership & Talent GYK Antler’s Independent Spirit Shapes Its Client Work GYK Antler is a New England-based shop that operates under New Hampshire's "Live Free or Die" motto. Voice 5 Lessons the Fast-Food Industry Can Teach Brands About Disruption A former Taco Bell marketing exec offers his perspective on the value of risk-taking, failing, innovating and more. Data & Insights Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech 9GAG's Millennial Black Paper reveals what's important to the oft-maligned 18- to 34-year-old cohort. Brand Genius Adweek’s Brand Genius 2017: Meet the Year’s 10 Sharpest Minds on Marketing’s Cutting Edge Each year for the past 28, the awards have spotlighted some of the most accomplished marketers in the business. Brand Genius DonorsChoose.org Is Filling America’s Classrooms With Much-Needed Supplies and Plenty of Optimism Adweek’s 2017 Brand Save honoree Brand Genius Adweek’s Brand Visionary: Anna Wintour Changed Publishing and Fashion With Inimitable Style The Vogue editor has transformed publishing, fashion and culture with energy and style.