Why the Death of ‘Dark Posts’ Is the Biggest Growth Opportunity for Social Advertising

Opinion: It’s a huge step toward regaining transparency and visibility to what others are doing

Eliminating dark posts on social media signals the best days ahead for the ecosystem kedsanee/iStock

“Let there be light” … so goes the sentiment around Facebook putting the kibosh on dark posts—those ads invisible to all but the advertiser’s highly segmented and selected recipients.