Lux Narayan
It’s Time for a Reboot of Influencer Marketing
Performance Marketing
Opinion: Paying for follower counts isn't going to cut it anymore.
Why the Death of ‘Dark Posts’ Is the Biggest Growth Opportunity for Social Advertising
Performance Marketing
Opinion: It’s a huge step toward regaining transparency and visibility to what others are doing.
Here’s How Pharma Brands Are Succeeding With Live Videos
Performance Marketing
Opinion: One of the biggest content marketing trends in 2016 was the use of Facebook Live videos. Brands across sectors used this channel to provide audiences with interesting and valuable [...]