Lux Narayan

It’s Time for a Reboot of Influencer Marketing

Opinion: Paying for follower counts isn't going to cut it anymore.

Why the Death of ‘Dark Posts’ Is the Biggest Growth Opportunity for Social Advertising

Opinion: It’s a huge step toward regaining transparency and visibility to what others are doing.

Here’s How Pharma Brands Are Succeeding With Live Videos

Opinion: One of the biggest content marketing trends in 2016 was the use of Facebook Live videos. Brands across sectors used this channel to provide audiences with interesting and valuable content. Surprisingly, use of this innovative video format even included pharmaceutical brands, which traditionally have been cautious about their social media presence.