A Super Bowl ad is a huge investment for any brand, but especially for smaller companies. The question is: Are they worth the cost? And are they equally beneficial for small and big brands?
Crimson Hexagon analyzed the social media conversations about the 77 major commercials from last year’s Super Bowl to understand the impact of a Super Bowl spot in terms of conversation volume and brand awareness.
The attention paid to the Super Bowl, and the conversation surrounding it, have changed significantly in the age of social media.