
Here’s the Data Behind IHOb’s Seemingly Stupid Name Change
Creativity
IHOP has had some tough years, but burgers gave them the boost they were looking for.
Can Smaller Brands Score Upsets With Super Bowl Ads?
Performance Marketing
Opinion: Analyzing the social media response to last year’s 77 commercials.
Why Marketers Should Use AI With Image Analysis in 2018
Performance Marketing
Opinion: Algorithms provide deeper data needed to connect with consumers.