Super Bowl Ad Tracker: All About 2017's Commercials

A frequently updated roster of the Big Game's brands

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Welcome sports fans and ad fans, to Adweek’s Super Bowl LI Ad Tracker. Here you’ll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies that created them.

With 30-second ads reportedly costing at least $5 million, this is essentially in line with what CBS sold ads for during last year’s Super Bowl 50.

Below you’ll find categories of ad content, any teasers or images of the incoming ads, as well as a list of brands that participated last year, but didn’t return.



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