Social Pro Daily

Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

Opinion: Shoppable ads for influencers could boost e-commerce by removing the clicks and steps it takes to go from content to commerce

By Kamiu Lee

June 30, 2017

Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform.

Kamiu Lee
Kamiu Lee is CEO at Activate.
Recommended articles
You Might Like

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}