Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

Opinion: Shoppable ads for influencers could boost e-commerce by removing the clicks and steps it takes to go from content to commerce

Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform.

Kamiu Lee is CEO at Activate.
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