Portrait of Kamiu Lee

Kamiu Lee

  • Kamiu Lee is CEO at Activate, an influencer marketing technology platform and agency that partners with brands and influencers to tell engaging and compelling stories across social media at scale.


    This is a Profile

    4 Necessary Components for Building an In-House Influencer Marketing Team

    Brand Marketing

    Brands that typically do this already have a strong strategy in place.

    This is a Profile

    How Influencer Marketing Is Fueled by an Age-Old Social Theory

    Digital

    Opinion: There are five categories of adopters that an idea or product go through when the audience is gaining interest.

    This is a Profile

    How Brands Can Incorporate Influencers Throughout Their Entire Marketing Strategy

    Digital

    Opinion: Remember the "four P’s."

    This is a Profile

    How Influencers and Brands Can Steer Clear of the FTC

    Digital

    Opinion: While it may seem like one disclosure versus another doesn’t make a difference, in the eyes of the FTC, that’s just not true.

    This is a Profile

    Using Digital Influencers to Drive Shopper Marketing Strategy

    Digital

    Opinion: It’s crucial for brands to begin engaging creatively and effectively with their audiences through digital influencers and their respective platforms.

    This is a Profile

    Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

    Digital

    Opinion: Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform.