Kamiu Lee Opinion Contributor Kamiu Lee is CEO at Activate, an influencer marketing technology platform and agency that partners with brands and influencers to tell engaging and compelling stories across social media at scale. Voice 4 Necessary Components for Building an In-House Influencer Marketing Team Brands that typically do this already have a strong strategy in place. Social Pro Daily How Influencer Marketing Is Fueled by an Age-Old Social Theory Opinion: There are five categories of adopters that an idea or product go through when the audience is gaining interest. Social Pro Daily How Brands Can Incorporate Influencers Throughout Their Entire Marketing Strategy Opinion: Remember the "four P’s." Social Pro Daily How Influencers and Brands Can Steer Clear of the FTC Opinion: While it may seem like one disclosure versus another doesn’t make a difference, in the eyes of the FTC, that’s just not true. Social Pro Daily Using Digital Influencers to Drive Shopper Marketing Strategy Opinion: It’s crucial for brands to begin engaging creatively and effectively with their audiences through digital influencers and their respective platforms. Social Pro Daily Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing Opinion: Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform.