Kamiu Lee


How Influencer Marketing Is Fueled by an Age-Old Social Theory

Opinion: There are five categories of adopters that an idea or product go through when the audience is gaining interest.

How Brands Can Incorporate Influencers Throughout Their Entire Marketing Strategy

Opinion: Remember the "four P’s."

How Influencers and Brands Can Steer Clear of the FTC

Opinion: While it may seem like one disclosure versus another doesn’t make a difference, in the eyes of the FTC, that’s just not true.

Using Digital Influencers to Drive Shopper Marketing Strategy

Opinion: It’s crucial for brands to begin engaging creatively and effectively with their audiences through digital influencers and their respective platforms.

Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

Opinion: Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform.