Social Pro Daily

Using Digital Influencers to Drive Shopper Marketing Strategy

Opinion: Social media and digital influencers pose a unique advantage to brands for inspiration

By Kamiu Lee

August 18, 2017

The average shopper spends 79 days researching a new purchase, with 80 percent of that research starting online, usually with social media.

Kamiu Lee
Kamiu Lee is CEO at Activate.
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