How Influencer Marketing Is Fueled by an Age-Old Social Theory

Opinion: There are five categories of adopters that an idea or product go through when the audience is gaining interest

We think of true influencers as innovators or early adopters TarikVision/iStock

One of the biggest misconceptions about influencer marketing is that it’s all about product placement. Most people think they should pick an influencer solely based on their stream of beautiful curated content and their number of followers. And much like in television or advertising, this product placement on highly followed accounts will yield results, right?

Kamiu Lee is CEO at Activate.
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