How Influencers and Brands Can Steer Clear of the FTC

Opinion: While it may seem like one disclosure versus another doesn’t make a difference, in the eyes of the FTC, that’s just not true

The FTC has stepped in to define guidelines for how influencers and brands should disclose their partnerships pabradyphoto/iStock

As influencer marketing has seen immense growth in the past couple of years, the Federal Trade Commission has stepped in to define guidelines for how influencers and brands should disclose their partnerships.

Kamiu Lee is CEO at Activate.
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