How Brands Can Incorporate Influencers Throughout Their Entire Marketing Strategy

Opinion: Remember the '4 P’s'

Personalization gives influencers a true reason to post about the product Sladic/iStock

For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part of marketing—promotion.

Kamiu Lee is CEO at Activate.
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