Wieden + Kennedy's First Ads for Instagram Were Made Almost Entirely Within the Stories App

Charming, low-fi films even got their own festival

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Creativity can be found anywhere. Nowhere was this better punctuated than at Cannes Lions this year, where a music video won Film Craft, a branded film won in Titanium, and an internal creative team took the Film Grand Prix.

To illustrate this point in the world we actually live in, Wieden + Kennedy Amsterdam launched “Stories Are Everywhere,” a massive Instagram Stories campaign, and the agency’s first work for the platform.

The multi-channel effort launched in the U.S.,

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