JWT and Photographer Jimmy Nelson Are Fighting Cultural Homogenization With AI

The Preservation Robot debuted at SXSW

The Preservation Robot will capture images of indigenous groups and help promote them in search results. JWT

The internet has rapidly proliferated western culture around the world, but one photographer wants to use artificial intelligence to heighten the online presence of some of Earth’s most remote people groups.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.