Jeep Runs Over Competition in USA Today Ad Meter

The Groundhog Day Super Bowl Ad featuring Bill Murray scored a 7.01


The people voting in the 32nd edition of the USA Today Ad Meter have spoken, determining that Jeep’s Groundhog Day was the top ad of Super Bowl LIV.

This year’s edition of the Ad Meter was presented by Kia, which won the 2017 version and sponsored it the following year for its 30th anniversary.

Voting began Wednesday, Jan. 29, at noon ET and ran through 1 a.m. ET Monday/10 p.m. PT Sunday, with registered panelists rating every single national ad that aired between the coin toss and the end of the two-minute warning in the fourth quarter.

AW+

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