Bill Murray’s First National Ad Is Groundhog Day Super Bowl Genius for Jeep

An outstanding revival of the classic 1993 film

Never the same day in a Jeep.
Never the same day in a Jeep. Jeep

It is fortuitous that the Super Bowl falls on Groundhog Day. Yet it seems as though only one brand, Jeep, has taken advantage of that fact so far, with Bill Murray reprising his role as Phil Connors, the Pittsburgh weather reporter who relives the same day over and over in Punxsutawney, Pa.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.