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It is fortuitous that the Super Bowl falls on Groundhog Day. Yet it seems as though only one brand, Jeep, has taken advantage of that fact so far, with Bill Murray reprising his role as Phil Connors, the Pittsburgh weather reporter who relives the same day over and over in Punxsutawney, Pa.
The 60-second Super Bowl ad, done by Chicago-based agency Highdive and directed by Jim Jenkins of O Positive Films, reprises the classic 1993 film Groundhog Day.
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