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Instagram kicked off its “We Make Today” campaign Monday to put the spotlight on the diversity of its creators and its community.
The campaign is a collaboration between Facebook Creative X and Ogilvy, with Mindshare handling international media.
A hero spot on digital platforms across the U.S. marked the beginning of the campaign, along with digital out-of-home efforts in key markets and other paid support.
“This was an opportunity for us to tell our story, tell what we’re all about and what the future of Instagram is,” head of marketing Melissa
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