Instagram Kicks Off Its ‘We Make Today’ Campaign

Spots on 7 daily themes, showcasing the diversity of its creators, will run on the platform each day this week

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

Instagram kicked off its “We Make Today” campaign Monday to put the spotlight on the diversity of its creators and its community.

The campaign is a collaboration between Facebook Creative X and Ogilvy, with Mindshare handling international media.

A hero spot on digital platforms across the U.S. marked the beginning of the campaign, along with digital out-of-home efforts in key markets and other paid support.

“This was an opportunity for us to tell our story, tell what we’re all about and what the future of Instagram is,” head of marketing Melissa



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in