Volvo Teams Up With Pinterest to Get Shoppers Into the Perfect Car

The Volvo Style Finder generates a board based on Pinners’ answers to 4 questions

The automaker worked with Grey, Mindshare and Unit9 on the initiative Volvo/Pinterest

Volvo teamed up with Pinterest on the Volvo Style Finder, an immersive experience that enables potential car buyers to determine which model best suits their needs.

Pinners are asked four questions aimed at learning about their lifestyles and aesthetics, and the Volvo Style Finder will then generate a Pinterest board populated with the vehicles that match up best with their answers.

Volvo/Pinterest

Pinterest said 75% of weekly auto Pinners use the platform for inspiration on their path to purchase, adding that there was a 26% rise in active car research searches in August compared with the previous August.

The automaker worked with Grey, Mindshare and Unit9 on the initiative.

Volvo/Pinterest

Volvo/Pinterest

Volvo/Pinterest

Volvo/Pinterest

Volvo/Pinterest


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}