Volvo Teams Up With Pinterest to Get Shoppers Into the Perfect Car

The Volvo Style Finder generates a board based on Pinners’ answers to 4 questions

The automaker worked with Grey, Mindshare and Unit9 on the initiative Volvo/Pinterest

Volvo teamed up with Pinterest on the Volvo Style Finder, an immersive experience that enables potential car buyers to determine which model best suits their needs.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.