Volvo Teams Up With Pinterest to Get Shoppers Into the Perfect Car

The Volvo Style Finder generates a board based on Pinners’ answers to 4 questions

The automaker worked with Grey, Mindshare and Unit9 on the initiative Volvo/Pinterest

Volvo teamed up with Pinterest on the Volvo Style Finder, an immersive experience that enables potential car buyers to determine which model best suits their needs. David Cohen is editor of Adweek's Social Pro Daily.