Infographic: What Consumers Really Think About VR

Why people are (and aren't) buying headsets

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Virtual reality has been all the rage among the tech cognoscenti over the past few years, but the real test of VR’s value is whether consumers will catch on.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.

Your sites feature HTML here...