INFOGRAPHIC: Online Video Is Vital for Small, Midsized Businesses

How important is video in forming opinions on small and midsized businesses? Very, according to Animoto.


How important is video in forming opinions on small and midsized businesses? Very, according to Animoto.

The online video-creation application surveyed 1,051 consumers in the U.S. and found that:

  • 63 percent of respondents believe that companies that use video know how to reach their customers.
  • One-quarter lose interest in companies that don’t use videos.
  • 56 percent believe that if a company has a website, it should have video.
  • 84 percent said they have liked videos in their News Feeds from companies.
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