The online video-creation application surveyed 1,051 consumers in the U.S. and found that:
- 63 percent of respondents believe that companies that use video know how to reach their customers.
- One-quarter lose interest in companies that don’t use videos.
- 56 percent believe that if a company has a website, it should have video.
- 84 percent said they have liked videos in their News Feeds from companies.