Animoto’s Brad Jefferson on Why SMBs Should Do Facebook Video

Videos are a much more accessible option for both brands and users on Facebook, but why should brands take the plunge?

ManWatchingVideoOnRedTabletVideos are a much more accessible option for both brands and users on Facebook, but why should brands take the plunge?

Brad Jefferson, co-founder and CEO of video-creation service Animoto, spoke with SocialTimes about the rapid growth of videos on Facebook and why brands should pay attention.

Jefferson discussed how technology advancements, including Animoto, have made videos easier to produce for brands and easier to consume for users, noting that the total number of video posts on Facebook is up 94 percent year-over-year, with more than 3 billion videos being viewed daily on the social network.

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