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Social marketing firm Unmetric analyzed Thanksgiving-related activity by U.S. brands on social from 2012 through 2017 and shared its findings in infographic form.
Unmetric CEO Lux Narayan said, “Between Thanksgiving and Black Friday, brands leverage the holidays to boost engagement with consumers and advertise their new (and discounted) products. While Facebook was once the preferred method of engagement, it has decreased in popularity as brands move to Instagram, which in 2017 achieved two times more engagement than Facebook and 90 times more than Twitter.