How Worried Should You Be as Brands, Governments and Law Enforcement Embrace Facial Recognition?

Your identity is more at risk than ever


In 2017, nearly 17 million Americans had their identities stolen. If they followed the Federal Trade Commission’s recommended 40-page recovery process, they had to contact the companies where fraud occurred; place fraud alerts with credit bureaus; review their credit reports; report the identity theft to the FTC and their local police departments; close new charges; remove bogus charges; correct their credit reports; and add extended fraud alerts or credit freezes.

It’s a nightmare, right?

Now imagine it’s your face that needs to be recovered.

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This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.