How Worried Should You Be as Brands, Governments and Law Enforcement Embrace Facial Recognition?

Your identity is more at risk than ever

Identity theft is poised to take on a whole new dimension. Illustration: Dianna McDougall; Sources: Getty Images

In 2017, nearly 17 million Americans had their identities stolen. If they followed the Federal Trade Commission’s recommended 40-page recovery process, they had to contact the companies where fraud occurred; place fraud alerts with credit bureaus; review their credit reports; report the identity theft to the FTC and their local police departments; close new charges; remove bogus charges; correct their credit reports; and add extended fraud alerts or credit freezes.

This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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