How to Leverage Your CRM Strategy to Connect With a Diverse Millennial Audience

CEO Hernan Tagliani says it's time to evolve from traditional marketing to the brand experience

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Hernan Tagliani, CEO of The Group Advertising, discusses the importance of a strong CRM strategy to harness the marketing potential presented by demographic shifts in the U.S. Below, in his own words, he illustrates opportunities for success through the example of specific consumer markets.