The loss of identity is not just an ad tech issue—it's a measurement, attribution and, eventually, activation issue that needs resolving.
Kathryn Hahn stars in the first global brand campaign for HubSpot.
The fast food giant is asking customers to tell them what they eat when they go to one of their restaurants.
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
We are in extraordinary times – and it’s only prudent to recognize this. While the Fed may be doing everything possible to keep our economy afloat, we likely will remain [...]
We are in uncharted territory, much as we were in previous economic downturns and recessions. Yet, do know, another expansion will follow … eventually. There will be a grand reopening [...]
Times of drastically scaled back face-to-face client meetings are likely to pop up over the course of your career. Even if you’ve been lucky enough so to have no local [...]
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today. It will be interesting to learn how brands see themselves transformed by all [...]
After the initial investment that brings clients on board, you enter a blissful honeymoon phase where everyone’s happy. Resist the temptation to rest on your laurels! Before your clients’ eyes [...]
You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on. There’s a lot of data love out there [...]
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramount for customer-centric enterprises: TLC (tender loving care) [...]
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them for marketing. Right now, the risks seem [...]
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model. As a direct result, circulation and subscription marketing professionals have become very [...]
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles. And considering all I write about is customer psychology, let’s look at what aspects of it [...]
Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system. From management not being able to discern how pipeline strength correlates [...]