Mandar Shinde is CEO of Blotout, Inc. He is a media and data executive who built his career in advertising, big data, and most recently as the vp of product in crypto and privacy data monetization at Brave. He previously held senior roles at Microsoft, AOL and Yahoo. He is a husband and father of two boys.
The loss of identity is not just an ad tech issue—it's a measurement, attribution and, eventually, activation issue that needs resolving.