McDonald’s Campaign Asks Customers to Share Their Food Stories

Running in U.K. until February 20, the data gathering exercise includes prize draws

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McDonalds has begun a campaign including a digital competition in the U.K. asking customers to share their stories of what they eat when they go to one of their restaurants.

Alongside the above-the-line activity from Leo Burnett through a spot called “This is My McDonald’s” the aim of the campaign is to build awareness and adoption of the McDonald’s app.

The marketing drive titled “My McDonalds Story’ is running through the brand’s app and emails asking users to create a story to be entered into a draw to win a variety of prizes with the in-game element having been developed by The Marketing Store.



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