CRM

3 Ways to Maintain Strong Client Relationships

Headshot of Rum Ekhtiar
By Rum Ekhtiar

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To build on my last article, let’s continue down the road of showing client love and keeping the spark in your client relationships alive.

I used to want my clients to like me. Now I make them fall in love. It doesn’t happen by accident — this is all about strategy. After the initial investment that brings clients on board, you enter a blissful honeymoon phase where everyone’s happy. Resist the temptation to rest on your laurels! Before your clients’ eyes start to wander, do something proactive.

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Headshot of Rum Ekhtiar

Rum Ekhtiar

Rum Ekhtiar, founder of Rum and Co, is focused on brand strategies that work, ideas that are creative, new businesses pitches that win, and teams who work toward a common goal. With over 20 years of experience, he's worked with companies like Novartis, Citi, MetLife, and others, helping them transform their business, their story, and their engagement model. In this blog, he'll advise marketers on ways to break through creative and strategic blocks, methods to navigate client relationships, and how to ultimately realize the full potential of their capabilities. Reach him at rum@rumandco.nyc and connect with him on LinkedIn.

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